Kairos Technologies
Website
Revamp
A digital engineering company that empowers businesses to achieve scalability and agility, offering solutions that foster innovation, drive development, and support long-term success.
About this Project
As a UX Design Intern at Kairos Technologies, I contributed to a full website revamp aimed at creating a modern, user-friendly, and visually engaging digital experience. Early in my UX career, this project provided an invaluable opportunity to build proficiency in Figma and Adobe XD. I created clickable prototypes, refreshed design elements, and updated templates to establish a contemporary visual style. Collaborating closely with developers, I ensured responsive design components were implemented accurately, enhancing accessibility and interaction across devices. This project allowed me to apply foundational UX practices while helping elevate Kairos Technologies’ website into a cleaner, more intuitive, and modernized interface.
Website Design, Revamp
May 2020-Sept 2020
My Goal
The goal of the Kairos Technologies website revamp was to modernize the company’s digital presence and deliver a cleaner, more intuitive, and engaging user experience. The redesign aimed to reflect the company’s professionalism while enhancing usability, accessibility, and visual consistency across all pages. By focusing on updated layouts, refreshed design components, and responsive templates, the project sought to position Kairos as a forward-thinking tech company with a website that effectively serves both new and returning users.
My Role
As a UX Design Intern at Kairos Technologies, I supported the website redesign by creating updated templates, visual components, and clickable prototypes. Early in my UX career, this internship allowed me to build confidence while learning tools such as Figma and Adobe XD through hands-on project work. I collaborated closely with developers to ensure responsive designs were implemented accurately and applied core UX principles to modernize the site and enhance the overall user experience.
Project Information
Project Overview
Kairos Technologies launched a project to modernize its corporate website with the goal of improving user engagement and accessibility across devices. The redesign focused on creating a visually appealing, responsive, and user-friendly experience that reflected the company’s brand identity while providing a seamless experience for clients and partners.
Problem Statement
The existing website featured an outdated design, limited responsiveness, and insufficiently conveyed the brand’s values and offerings. Users reported navigation challenges, slow load times, and inconsistent visual elements, all of which negatively affected the company’s online presence and overall user engagement.
Solution Design
The solution design process began with usability testing and analysis of website analytics to identify gaps in the existing site and understand user behavior. User feedback highlighted issues such as an outdated visual design, difficult navigation, and limited mobile optimization, all contributing to a poor user experience. Key pain points included inconsistent branding, cluttered interfaces, unclear navigation paths, and inadequate mobile responsiveness, which made it challenging for users to quickly access important resources and information.
Design Process
1
Discover
Conducted stakeholder interviews to understand business goals and brand identity.
Audited the existing website to identify pain points such as poor responsiveness, outdated UI, and inconsistent branding
Identified key users: potential clients, partners, and job seekers.
2
Define
Defined the core problem: the site lacked responsiveness, visual appeal, and intuitive navigation.
Prioritized accessibility and mobile optimized based on analytics data and user feedback
Established key objectives: improve engagement, reduce bounce rates, and reflect a modern tech brand.
3
Ideate
Created low-fidelity wireframes in Figma to test layout structures and navigation flows.
Focused on clean layout, simplified menus, and visual consistency across all pages.
Conducted usability testing to refine designs based on feedback.
4
Deliver
Created a design system with reusable templates and responsive components.
Collaborated closely with developers to ensure smooth handoff and accurate implementation
Design Strategy
Executive Intent
To elevate Kairos Technologies’ digital presence by creating a responsive, visually modern, and user-friendly website that clearly communicates the company’s values, enhances brand perception, and improves engagement across all user segments.
Target Audience
Primary:
Existing and potential clients such as businesses seeking digital engineering services
Partners and inventors looking for credibility and innovation in digital solutions
Secondary:
Job seekers who are interested in exploring the company culture and opportunities
General visitors who aren’t interested in learning more about Kairos Technologies
General Tasks
Navigating to services and solutions
Learning about the company and its values
Viewing case studies and success stories
Exploring career opportunities
Contacting the company via web forms
Accessing the site on mobile/target devices
User Persona
Customer Journey Map
Accessibility Considerations
Accessibility was a central focus in the Kairos Technologies website redesign to ensure the site was usable for all visitors. I improved readability through clear typography, larger font sizes, and enhanced color contrast. Navigation and interactive elements were simplified and standardized, and touch targets were optimized for devices of all sizes. These updates contributed to a more inclusive, user-friendly experience, enabling users of varying abilities to engage with the website effectively.
Key Accessibility Actions Included
Increased font sizes for better readability across devices
Improved color contrast to make text and UI elements more visible
Simplified and standardized navigation for easier user
Optimized touch targets and clickable areas for mobile and tablet users
Ensured responsive design so content is accessible on all screen sizes
Used clear labels and consistent icons to support intuitive interaction
Low-Fidelity Prototypes
Created wireframes on Figma to explore potential layouts and structures:
Improved User Flow: Developed a simplified menu structure to help users navigate the site more efficiently.
Visual Consistency: Established a unified visual style that reflects the company's identity.
Responsive Design: Designed layouts optimized for mobile devices to enhance usability.
High-Fidelity Prototypes
Refined initial designs based on user and stakeholder feedback:
Polished Visuals: Updated the look and feel with clean typography, consistent color palettes, and engaging visual elements.
Adaptive Layouts: Ensured smooth and seamless experiences across desktop, tablet, and mobile devices.
Interactive Elements: Incorporated lover effects, transitions, and other dynamic features to enhance user engagement.
Development Handoff & Implementation
I collaborated closely with developers throughout the implementation process, creating reusable templates and responsive components to ensure consistent layouts across the site. I also participated in regular design reviews to address challenges and ensure the final product accurately reflected the original design vision.
Results & Impact
25%
increase in session duration, reflecting improved user engagement
25%
reduction in bounce rates, indicating an enhanced user experience
Positive Feedback
from users and stakeholders on the modernized design and improved accessibility
Higher Mobile Traffic
engagement due to optimized responsiveness
Conclusion
The website modernization project for Kairos Technologies demonstrated the impact of combining user-centered design with modern web practices. By addressing key pain points, implementing responsive design, and fostering close collaboration, the project enhanced the company’s online presence and overall user experience. Key takeaways included the importance of prioritizing user feedback to meet user needs, optimizing the site for all devices to improve accessibility and durability, and maintaining strong coordination with developers to ensure seamless implementation of the design vision.
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